British Gas: The Source
Content Hub for British Gas to educate and communicate about energy
Project details
Brief
Increase consumer confidence in British Gas as an energy provider
Strategy
Social campaign supported by an online content hub showing how British Gas operates and helps communities
Implementation
Magnolia CMS-driven website to support an internal content team
Deliverables
- britishgas.co.uk/the-source
Client
British Gas
Agency
ETECTURE @ Ogilvy
Technical Consultant
Markets
- United Kingdom
Audience
- Social media users
Lifespan
20 September 2016
Outcomes
Key technologies
Java
Magnolia
HTML5
CSS3
Artefacts
Article
Articles were designed with a variety of different design possibilities - using the component-based system in the Magnolia CMS and design elements from Bootstrap's CSS framework.
Energy's Grand Journey
Some pages were custom-built and designed to visually engage the user while maintaining full CMS maintenance.
This page describes Energy's Grand Journey to your home - and how British Gas delivers gas safely to your house.
Collaborators
Technical Consultant
Project Manager