BT Sport Business
Restructure and redesign of the BT Sport for Business website
Project details
Brief
Support existing and encourage signup of new BT Sport Business customers
Strategy
Content managed website with pricing and up-to-date fixture information
Implementation
A WordPress website with strong visual imagery
Deliverables
- Website
Client
BT Group PLC
Agency
OgilvyOne WorldWide
Senior Developer
Markets
- United Kingdom
Audience
- Publicans
- Bar & hotel managers
- CORCA club managers
Lifespan
08 August 2014
Key technologies
PHP
WordPress
HTML5
CSS3
Artefacts
BT Sport proposition
After launching in 2013, BT Sport was looking for a way to better support existing customers and encourage new businesses to show sports in their establishment.
Fixtures
The back-end of the website allows administrators to keep an up-to-date table of fixtures which can be filtered to suit the needs of the consumer.
This page ranked highly with search engines due to its structured data and visually appealing user interface.
Collaborators
Senior Developer
Chief Technical Officer
Front-end Developer
Visual Designer
Senior UX Architect
Content Strategist
Programme Director
Senior Digital Producer
Account Manager
Senior Quality Assurance