Chet Atkins All Wah

A Wah‑wah pedal built into a Chuck Taylor All Star to make it even more Rock 'n Roll

Project details

Brief

"Do something amazing with a pair of Chuck Taylor All Stars: no rules, no guidelines, no limits"

Strategy

Make the Chucks even more Rock 'n Roll by building-in a Wah-wah pedal

Implementation

A flex sensor acts as Wah-wah pedal for the Chuck Taylor sneakers

Deliverables

Design installation

Client

Converse, as part of the Creative Social #cscannes hack-a-chuck competition

Agency

Agency Republic
Senior Creative Technologist

Markets

United Kingdom (primary)
Global (secondary)

Audience

Garage/rock music fans

Lifespan

14 June 2013

Outcomes

The winner out of 30+ creative agencies from around the world
Winner of the prestigious Golden Chuck Award at the 2013 Cannes Lions Festival

Key technologies

Arduino
Electronics

Campaign

Competition submission

Creative Social, in collaboration with Converse and Google+, ran the Hack-a-chuck competition to inspire digital agencies around the world to create an inspiration product using a Converse sneaker.

Agency Republic created the Chet Atkins All Wah, a guitar Wah-wah pedal build into the sole of a Converse Chuck Taylor All Star.

Artefacts

Chet Atkins All Wah Electronics — In Development
Bashkim Isai (foreground), Chris Rosser (background) and Tom Cole (centre) test the internal electronics of the Chet Atkins All Wah.

Chet Atkins All Wah Shoe — How did we make it?
Read the development story on the Creative Social blog by Agency Republic's Executive Creative Director, Al Campbell.

Chet Atkins All Wah Pete Young Astronauts — Rock on
Pete Boakes from the London band Young Astronaut playing his electric guitar with the Chet Atkins All Wah.

Exhibitions

Hoxton Gallery
London, United Kingdom
25 November 2013

Accolades

Creative Social

#cscannes hack-a-chuck competition