Chet Atkins All Wah
A Wah‑wah pedal built into a Chuck Taylor All Star to make it even more Rock 'n Roll
Project details
Brief
"Do something amazing with a pair of Chuck Taylor All Stars: no rules, no guidelines, no limits"
Strategy
Make the Chucks even more Rock 'n Roll by building-in a Wah-wah pedal
Implementation
A flex sensor acts as Wah-wah pedal for the Chuck Taylor sneakers
Deliverables
- Design installation
Client
Converse, as part of the Creative Social #cscannes hack-a-chuck competition
Agency
Agency Republic
Senior Creative Technologist
Markets
- United Kingdom (primary)
- Global (secondary)
Audience
- Garage/rock music fans
Lifespan
14 June 2013
Outcomes
- The winner out of 30+ creative agencies from around the world
- Winner of the prestigious Golden Chuck Award at the 2013 Cannes Lions Festival
Key technologies
Arduino
Electronics
Campaign
Competition submission
Creative Social, in collaboration with Converse and Google+, ran the Hack-a-chuck competition to inspire digital agencies around the world to create an inspiration product using a Converse sneaker.
Agency Republic created the Chet Atkins All Wah, a guitar Wah-wah pedal build into the sole of a Converse Chuck Taylor All Star.
Artefacts
In Development
Bashkim Isai (foreground), Chris Rosser (background) and Tom Cole (centre) test the internal electronics of the Chet Atkins All Wah.
How did we make it?
Read the development story on the Creative Social blog by Agency Republic's Executive Creative Director, Al Campbell.
Rock on
Pete Boakes from the London band Young Astronaut playing his electric guitar with the Chet Atkins All Wah.
Exhibitions
Hoxton Gallery
London, United Kingdom
Accolades
Creative Social
#cscannes hack-a-chuck competition
14 June 2013
Collaborators
Senior Creative Technologist
Executive Creative Director
Original Concept
Video production
Copywriter
Logo Design
Fabrication