Fire Eater
Multi-lingual website for the launch of a new alcoholic beverage
Project details
Brief
Develop a website for the new Early Times alcoholic beverage
Strategy
A multi-lingual website with content separated back-end
Implementation
Laravel back-end with HTML5 front-end
Deliverables
- fireeater.com
Client
Brown-Forman
Agency
Critical Mass
Senior Creative Technologist
Markets
- United Kingdom
- Poland
Audience
- 25-30-year-olds
Lifespan
30 March 2014
Key technologies
PHP
Laravel
HTML5
CSS3
Campaign
Concept video
Feel the spirit of Fire Eater. This concept video was designed as a teaser to the launch of the alcoholic beverage.
Artefacts
Are you old enough?
For legal reasons, visitors are first required to verify their age and country of residency to continue.
The details are then verified against an API to ensure the user is legally able to view the website.
Step right up
The Fire Eater homepage is designed to engage the user with the aesthetics of the brand.
Collaborators
- Bashkim Isai
Senior Creative Technologist - Al Campbell
Executive Creative Director - Jason Keet
Art Director - James Hodson
Copywriter - Georgina Scollen
Art Director - Michael Robinson
Head of Design - Al Scott
Front-end Developer