IHG Business Advantage
Content hub and sales portal for a UK-based hotel account system
Project details
Brief
Redesign IHG Business Advantage to a new style guide and increase media possibilities
Strategy
Implement a modern website design with a strong blog presence for fresh content
Implementation
WordPress back-end with a clean hand-made front-end
Deliverables
- businessadvantage.ihg.com
Client
InterContinental Hotels Group
Agency
Hogarth & Ogilvy
Technical Lead
Markets
- United Kingdom
Audience
- Business travellers
- Finance managers
Lifespan
14 January 2018
Key technologies
PHP
WordPress
HTML5
CSS3
Artefacts
Homepage
Designed to show the branding and describe the main product benefits to the audience.
Collaborators
- Bashkim Isai
Technical Lead - Steven Lee
Integrated Project Manager - Kerry Lee
Visual Designer - Geoff Turner
Art Director - Victoria Hart
Copywriter