IHG Business Advantage
Content hub and sales portal for a UK-based hotel account system
Project details
Brief
Redesign IHG Business Advantage to a new style guide and increase media possibilities
Strategy
Implement a modern website design with a strong blog presence for fresh content
Implementation
WordPress back-end with a clean hand-made front-end
Deliverables
- businessadvantage.ihg.com
Client
InterContinental Hotels Group
Agency
Hogarth & Ogilvy
Technical Lead
Markets
- United Kingdom
Audience
- Business travellers
- Finance managers
Lifespan
14 January 2018
Key technologies
PHP
WordPress
HTML5
CSS3
Artefacts
Homepage
Designed to show the branding and describe the main product benefits to the audience.
Collaborators
Bashkim Isai
Technical Lead
Steven Lee
Integrated Project Manager
Kerry Lee
Visual Designer
Geoff Turner
Art Director
Victoria Hart
Copywriter