Like Ralph
Ralph doesn't want to be a video-game villain anymore, so how do you encourage people to 'Like Ralph'?
Project details
Brief
Promote Disney's new film Wreck–It Ralph on social media channels
Strategy
Prize giveaway through a lucky-dip game mechanic allowing people who Like Ralph to win Disney Merchandise
Implementation
A Facebook application which allowed people to smash a brick to win a prize
Deliverables
- Facebook App (decommissioned)
Client
Disney
Agency
Agency Republic
Creative Technologist
Markets
- Belgium
- France
- Netherlands
- United Kingdom
Audience
- Children (13+)
Lifespan
Launched: 22 May 2011
Retired: 01 November 2011
Outcomes
- 1.3M people Liked Ralph
- 16,422 bricks were wrecked
Key technologies
Node.JS
WebSockets
HTML5 Canvas
JavaScript
Artefacts
Facebook page
Ralph doesn't want to be a video-game villain anymore, he wants you to like him. So Agency Republic created Like Ralph: to get Ralph some new friends.
Game board
Select a brick to wreck - but you have to be quick, other people are wrecking bricks in real-time right in front of you!
Prizes
Some lucky visitors found prizes hidden behind the brick they wrecked.
Collaborators
Creative Technologist
Executive Creative Director
Art Director
Copywriter
Head of Technology
Senior Developer
Developer
Developer
Developer
Head of Design
Designer
Quality Assurance