National Living Wage
Campaign page for the UK Government's new minimum wage
Project details
Brief
Inform the public about the new National Living Wage
Strategy
Above-the-line campaign supported with digital delivery
Implementation
Maintainable single-page website
Deliverables
- livingwage.co.uk
Client
UK Government: Department for Business Innovation & Skills
Agency
ETECTURE @ Ogilvy
Technical Consultant
Markets
- United Kingdom
Audience
- 25+ years olds
- Family businesses
Lifespan
27 November 2015
Key technologies
PHP
WordPress
HTML5
CSS3
Campaign
Communications
The National Living Wage campaign was formed to communicate the UK government's increase in the minimum wage from £6.70/hour to £7.20/hour.
Artefacts
Design implementation
The design of the site was kept minimalist to ensure it was compliant with government regulations and worked on a variety of devices.
Collaborators
- Bashkim Isai
Technical Consultant - Jana Geary
Programme Director - Natalie Young
Account Management - Anshula Bichu
Account Management - Naomi Seah
Graphic Designer